Trend watchers and magazine writers have recently been noticing a shift in priorities among younger generations. While the American ideal has long been represented by buying a nice house with a yard (picket fence optional) and a fancy car, professionals these days seem to be moving more toward building memories over stockpiling things. As money is spent less on possessions and more on experiences, some observers are also noting a possibly related increase in aesthetic treatments, such as Juvéderm®. Los Angeles-area dermatologist Dr. Derek Jones offers that dermal filler among others at his Beverly Hills practice, and notes that while the connection between spending patterns and cosmetic treatments may not be scientifically proven, it’s certainly a logical one to make.
Juvéderm® smooths out wrinkles and adds volume to the face, reducing the appearance of sun damage and the effects of aging. In a culture that now has 24/7 access to camera phones and is always wirelessly connected to multiple photo sharing sites, documenting everyday and extraordinary experiences alike via selfies and group photos—and looking your best while doing so—has become so common, it’s expected. A culture that values building memories and then displaying those memories to anyone and everyone publicly online will also tend to prize the sorts of features everyone loves to see on their own faces in photographs: clear skin, a healthy glow, and an overall youthful appearance.
If not the main driving force, this emphasis on visual evidence of life beyond the norm could certainly be contributing to the rise in popularity of Juvéderm® and other dermal fillers. As a whole, this type of minimally invasive cosmetic enjoyed a small bump in the total number of procedures performed between 2013 and 2014, according to the American Society of Plastic Surgeons.
Since Juvéderm® is administered by a series of quick injections and offers benefits that last for months, if not years—depending on the type selected and where it’s used—it’s an ideal treatment for people looking to refresh their appearance before a relaxing vacation, adventure-filled trek, or life-celebrating day, such as a wedding, birthday, or reunion. Juvéderm® requires virtually no recovery time, so it can also be used as part of a regular beauty routine that includes touch-up visits to maintain a rejuvenated look from day to day.
Dr. Derek Jones is a renowned Los Angeles and Beverly Hills area dermatologist practicing in cosmetic and general dermatology.