As the year winds to a close, people across the world finish taking stock of the past 12 months and start looking forward to what a fresh start may bring. Without the benefit of an actual crystal ball, we feel confident in making at least one prediction: The cosmetic treatment of choice for Americans of all demographics will continue to be BOTOX®. Beverly Hills residents are no strangers to the wrinkle-smoothing injectable, but at this point, it’s difficult to find someone who hasn’t at least heard of it.
If it seems like we talk about BOTOX® a lot at our Beverly Hills practice, it’s because we do—and not just because of Dr. Derek Jones’ role as an investigator in the trials that led to its FDA approval for treating crow’s feet. As of last count in 2014, the injectable was the global best-selling cosmetic of its kind. Since 2002, almost 11 million vials have been sold throughout the United States.
Soon, industry trackers will begin crunching numbers for 2015 in an effort to compile a new set of statistics and spot developing trends in the cosmetic industry, and there’s no reason to think that BOTOX® won’t once again top the charts, just like it did in 2014. In fact, since the year 2000, BOTOX® and other cosmetics in that family of neurotoxins have increased in popularity by 748 percent according to some surveys. The American Society for Dermatologic Surgery has already reported that wrinkle-relaxers, led by BOTOX®, had the top satisfaction ratings in a consumer survey for 2015.
Discover what the popular BOTOX® could do for you at Skin Care and Laser Physicians of Beverly Hills’ dermatology services by scheduling a consultation online or calling 310-246-0495.Written by Dr. Derek Jones
Dr. Derek Jones is a renowned Los Angeles and Beverly Hills area dermatologist practicing in cosmetic and general dermatology.